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The campaign, created in collaboration with creative agency 72andSunny, comes to life through the two-episode telenovela-style series on TikTok and Instagram.
February 19, 2025
By: Lianna Albrizio
Associate Editor
ELF Cosmetics has unveiled a new campaign: “Descubre e.l.f.ecto,” which translates to “Discover the ELF effect,” available at Sephora Mexico. Created for ELF’s Mexico-based community, the “ELF-enovela” is a twist on the telenovela that captivates viewers with storylines inspired by the community-favorite, telenovela, while highlighting the brand’s commitment to inclusivity, accessibility and positivity. “At ELF, we’re not just launching a campaign; we’re intro...
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